Generating sales enquiries for Clarity Copiers
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Dreamscape Solutions designed an e-brochure website describing their products and services and focusing on their key selling points of low cost and quality service. Each page was built with two clear calls to action for the visitor:
- Call Clarity to get a free quote and
- Fill out the contact form to get a free quote.
Dreamscape then set up an internet marketing campaign designed to bring Clarity more traffic from search engines both through a pay-per-click campaign targeted at businesses in and around Manchester, and a search engine optimisation campaign focusing on keywords such as ‘photocopiers Manchester’ relating to both the products they sell and their region.
Within three months Clarity were ranking on the first page of Google for keyword searches involving these keywords, and have been receiving, on average, thirty leads a month via their website, giving them a conversion rate around 10%.
SEO Project facts
- #1 Google: "copier rental manchester"
- #1 Google: "lease copier manchester"
- #1 Google: "multifunction copiers manchester"
- #1 Google: "office printer lease manchester"
- #1 Google: "lease photocopier manchester"
- #1 Yahoo: "copier lease manchester"
- #1 Yahoo: "copier rental manchester"
- #1 Yahoo: "copiers manchester"
- #1 Yahoo: "lease photocopier manchester"
- #1 Yahoo: "office equipment manchester"
PPC Project facts
- 10% average CTR meaning that every 10 adverts displayed equals 1 visitor
- 10% goal conversion rate meaning that Clarity recieves 1 sales lead per every 10 visitors
Goal conversion rates
These figures allow Clarity to market their business online with confidence. Using modern web tools we know the number of web searches for keywords or phrases. A simple math equation shows us that if:
- 10,000 people search for "photocopier lease" each month
- Their PPC campaign will capture 1,000 visitors
- Their website will then convert 10% of visitors into enquiries
- Result: 100 enquiries per month through their PPC campaign
