Monarch recruitment case study
Monarch Recruitment is a large, specialist recruitment agency, listing jobs in the IT, Education, Transport and Environmental sectors. They were rapidly expanding and needed a website that can cope with large volumes of traffic, has an effective advanced search feature, would encourage a high rate of conversions and could be easily and comprehensively content managed as their job listings need to be updated frequently and managed by category, region and skill level and candidates details need to be kept secure yet accessible to the right clients.
Dreamscape built a fully customised content management system which allows Monarch to manage their job listings effectively and enables applicants to find their way around the site easily and to apply for positions quickly and simply by filling out a short form and uploading their CVs to the Monarch database.
Dreamscape designed the site to look attractive and welcoming as well as professional, and to stand out from other recruitment websites. The specialist sectors are categorised so that clients can find jobs relevant to them without having to click through many upper-level pages, and the listings all provide clear calls to action in order to encourage high conversion rates.
"We had our choice of some very good local IT suppliers here in the Midlands but we were impressed enough to chose a company based in Manchester. That says a lot about Dreamscape Solutions."
Mark Hunt | Managing Director - Monarch Recruitment
The site now receives over 25,000 visitors a month and has a 9.8% conversion rate and has been such a successful marketing tool that Monarch has subsequently commissioned Dreamscape to work on other related design projects.
Project facts
- Average monthly visitors: 27,000
- Goal Conversion rate: 9.8%
