A leading security company based in the North-West, approached us with the goal of generating £20,000 worth of business per month.
Ideally they wanted to dominate their local area ensuring that when someone based in the target region searched for their services they saw them – first!
We put together a strategy that would target 3 main areas to get them up to the top of Google's search results for their target search terms.
1. Top-notch Content
We worked with them to create an consistent feed of engaging case studies which demonstrated their capabilities, credibility and their working locations. Alongside this we enhancing their current website content with local and regional focused terms, linking back to work carried out in the area.
2. Google My Business
Re-building their entire Google My Business listing was key, as this what customers will see first. We used the client's services and selling points, to provide value added information to the end user.
3. Beating the competition
We controlled the space at the top of the search results for key search terms by running paid ads. These adverts guaranteed that they dominated the first page whilst also ensuring they appeared alongside competitors.
In just 4 months, they now have a presence on the first page for all 30 target search terms in their target region.
Appearing twice on the first page for 24 of those search terms and three times for 10 of the 12 most important keywords.
- 15 – 20 leads per month
- £15,000 - £50,000 converted leads per month
- 90% increase in conversions from Google searches
- 45% increase in visitors from Google
- 85% increase in local visibility via Google.