Social media can open up great opportunities for your business. We have compiled a list of our most commonly asked social media questions to help you improve your chances of social media success and avoid costly mistakes with your marketing.
1. How often should I post?
Quality beats quantity, your goal is to get engaging and worthwhile content in front of your target audience.
It is better to post well thought out content than lots of nonsense that will no engagement. If that means you are only posting a couple of times per week – that is perfectly acceptable. Just make sure that you find a consistent schedule that you can maintain.
2. What's the best time to post?
It is a case of trial and error. Schedule your content at different times and days of the week. Using an analytics platform you can find which posts are getting the most engagement and interaction. This should then give you a pretty good idea of when your followers are active providing you with a estimated best to post.
3. How do I gain more followers?
You need to give your followers a reason to actually want to follow your account.
Nowadays we are bombarded with content left right and centre, so why would your audience pay attention to your brand over the thousands of other brands? Give them a reason for wanting to follow you.
Some ideas could include sharing industry news and events, coupon deals and giveaways exclusively for your social media followers, sharing content that followers cannot see anywhere else is a great idea to build your following up.
4. Do I need to be on every social network?
No, it can be extremely tempting to increase your visibility by jumping on every social network there is.
By doing this you are just creating profiles for the sake of having a profile, get strategic with the networks you choose. Define your target auidence and research where they are most likely to be active.
5. Do my social media handles have to be consistent?
By having consistent social media handles, it makes fans tagging you so much easier. It becomes very confusing when your handles are disjointed between networks, I can guarantee someone will post your Twitter handle on Facebook and you won't be able to avoid this – it means key opportunities to engage are missed!
Understandably most businesses are careful about where to invest their marketing budget to ensure they are getting a return on investment.
As one of the most important aspects of digital marketing, social provides you with cost-effective and versatile opportunities to reach your target audience and boost sales.
Hopefully, this has answered some of your initial questions about social media marketing, if you would like more advice on how to run effective social media campaigns speak to our team today.